93x

Reduced time to customer insights

37%

Increased efficacy of marketing campaigns

28%

Increased customer retention rate

24

Manhours saved /week

Understanding customer behavior is key to creating impactful marketing strategies and enhancing retention. The Shopping Trends Dashboard by Infocepts helps retailers gain real-time insights into customer movements, preferences, and purchasing patterns.

This powerful solution converts raw data—such as CCTV footage and transaction logs—into actionable insights. By visualizing shopping trends, marketers can optimize campaigns, personalize customer experiences, and improve store performance. Retailers can now track key metrics like customer footfall, conversion rates, and dwell times, leading to higher engagement and revenue growth.

Frequently asked questions

It converts raw sources like CCTV footage and transaction logs into footfall, dwell time, and conversion metrics, so retailers see in-store shopping behavior the same way they already see online behavior.

Seeing where customers spend time and where they convert lets retailers adjust layout, staffing, or promotions at the specific store or section driving the gap.

How long customers linger in a section, which often signals interest even when it does not convert immediately, useful for merchandising and staffing decisions.

Yes. Shopping pattern and preference data drives more targeted campaigns than a generic offer sent to every customer.

Retail marketers and store operations teams responsible for in-store engagement, layout, and campaign performance.

By turning footfall and transaction data into a BI view through Business Analytics services, for Retail & CPG organizations.