Empowering Your Journey to the Cloud
Infocepts provides a comprehensive suite of services, designed to propel your business into the future with agility, scalability, and advanced analytics capabilities. Leveraging leading cloud platforms and industry expertise, we ensure a smooth transition to a powerful, cloud-based ecosystem for innovation and growth.
With a strategy focused on cost-effective, secure & flexible solutions aligned with your business goals, we cover all aspects of cloud integration, from initial assessment & strategy development to comprehensive deployment & continuous management.
Building a Strong Foundation for Growth
Infocepts goes beyond merely migrating systems to the cloud; our cloud migration services transform your business operations to be cloud-native, maximizing the cloud’s capabilities.
We offer a holistic approach to cloud services, encompassing advanced analytics & AI to extract valuable insights from your data, all while ensuring robust security with the latest protocols and compliance standards.
Partnering with Infocepts means gaining a strategic ally in every stage of your cloud journey, optimizing existing setups or starting anew to keep your organization agile, connected, and technologically advanced. Embrace cloud adoption with Infocepts to turn your data into a strategic asset driving business outcomes.
Our Comprehensive Cloud Migration and Management Services
Our Cloud Management Services are designed to seamlessly transition your business into the cloud, ensuring that every step of your journey is optimized for success and innovation.
Cloud Roadmap for Analytics
Infocepts' Cloud Roadmap for Analytics equips businesses with a strategic plan for transitioning Data and Analytics systems to the cloud. Our service includes defining clear migration objectives, choosing suitable systems and platforms, timing the transition effectively, and crafting a detailed plan to ensure a seamless migration, tackling technical, financial, cultural, and change management challenges. For an in-depth understanding of our customized approach to building your analytics cloud roadmap, download our guide.
Cloud Migration Services
Starting with a detailed plan from the Cloud Roadmap, our Cloud Migration Services swiftly move your data assets and analytics tools with minimal downtime, ensuring business continuity. We provide customized cloud solutions for cost savings, flexibility, and easy maintenance, while also building secure, scalable cloud data architectures to improve data quality and accessibility. Our approach accelerates your transition to the cloud, unlocking its full potential for growth and innovation.
Cloud FinOps
Infocepts Cloud FinOps solutions effectively manage the dynamic costs of cloud infrastructures. Traditional IT financial models fall short in the cloud, necessitating an adaptive FinOps approach. We collaborate closely with you to comprehend your cloud requirements and expenses, utilizing our Cloud Cost Monitor accelerator to establish a robust FinOps model. This model ensures financial transparency, predictability, and control, maximizing the efficiency and return on your cloud investment.
Our Tailored Cloud Migration Services, Solutions, and Frameworks
We provide specialized accelerators for a smooth, cost-effective cloud migration, minimizing risks and streamlining planning. With InfoCepts, you’re not just migrating to the cloud; you’re paving the way for future success and innovation in the digital landscape.
Keeping Cloud Costs in Check
The transition to the cloud brings significant advantages but also the potential for substantial costs if not managed strategically. Maintaining control over cloud spending is crucial.
Our Cloud Cost Monitor (CCM) accelerator offers a transparent view of your cloud investments, enabling efficient cost optimization.
With features like cost-tagging, analytics, and a smart cost optimization recommendation engine, CCM empowers you to govern and optimize your cloud spend effectively, maximizing your cloud investment. Learn More
Accelerating Data & Analytics Platform Setup on Cloud
Streamline complex cloud migration with Infocepts’ Cloud Template Library (CTL). CTL automates the provisioning and configuration of cloud services, accelerating your Data and Analytics applications’ setup, reducing skill dependency, and mitigating manual migration risks.
Our collaboration with Infocepts in upgrading to a cloud platform has revolutionized our analytics capabilities, making them more accessible and timely. The dedication and expertise of the InfoCepts team have been instrumental in this joint success.
VP – Data and Analytics
Global Media Company
FAQs
What is SentimentVista AI?
SentimentVista AI is Infocepts’ real-time content sentiment profiling system for publishers. It analyzes video, audio, and narrative content at the program, episode, and break position level to produce emotional context profiles – covering emotional valence, emotional stability, emotional complexity, and Brand Affinity Index for specific advertiser categories. Publishers use SentimentVista AI to sell emotional context precision to brand advertisers at premium CPM.
How does audience sentiment profiling improve CPM?
Sentiment profiling improves CPM by adding an emotional precision layer to content targeting. Advertisers who can match their campaign’s emotional objectives to a specific content environment – with data-backed evidence of alignment – pay a premium for that precision. In direct deals, the sentiment premium ranges from 15–40% above the taxonomy-precision baseline. In programmatic environments, sentiment signals increase qualified bidders and clearing prices.
What is the Brand Affinity Index?
The Brand Affinity Index is a proprietary scoring system within SentimentVista AI that maps a content asset’s emotional profile to the campaign objectives of specific advertiser categories – automotive, CPG, financial services, luxury, QSR, pharmaceuticals, travel, and retail. It enables publishers to recommend specific content placements to specific advertiser categories with data-backed emotional alignment rationale.
How is SentimentVista AI different from contextual targeting tools like Integral Ad Science?
General contextual targeting tools classify content by topic and screen for brand safety. SentimentVista AI goes further. It profiles the audience’s actual emotional state at the exact break position where an ad plays, then scores that against a Brand Affinity Index built for specific advertiser verticals. It runs on top of ContentTagger AI’s IAB taxonomy classification, not as a standalone contextual layer.
What’s the difference between brand safety, brand suitability, and emotional alignment?
Brand safety excludes clearly inappropriate content. Brand suitability matches content to a brand’s values and campaign goals at the category level. Emotional alignment goes further still. It matches the audience’s actual emotional state at the moment the ad plays to the specific feeling a campaign is built to evoke.
What does break position profiling mean?
Break position profiling means analyzing the emotional state of the audience at the specific moment an ad is served – at the commercial break insertion point, not at the program level. The emotional state at the third commercial break may differ significantly from the first break depending on narrative progression, creating different advertising alignment opportunities at different positions within the same program.
How long does SentimentVista AI deployment take?
SentimentVista AI deploys in four to six weeks on content that has been classified by ContentTagger AI. The typical combined timeline is eight to ten weeks: four weeks for ContentTagger AI classification, then four to six weeks for SentimentVista AI sentiment profiling, clean room integration, and commercial activation.
Does SentimentVista AI integrate with programmatic bid enrichment?
Yes. SentimentVista AI sentiment signals can be incorporated into programmatic bid requests, enabling DSPs to match advertiser emotional targeting parameters against the content’s sentiment profile. This increases the number of qualified bidders for each impression and, through competitive auction dynamics, increases the clearing price.
Is SentimentVista AI built on Databricks?
Yes. SentimentVista AI’s clean room integration runs natively on the Databricks Data Intelligence Platform. That’s the same governed environment powering Audience Intelligence Platform and ContentTagger AI. Sentiment data stays in one place, not a separate reporting layer.
How do ContentTagger AI, SentimentVista AI, and ContentIQ work together?
These three solutions form one governed content intelligence pipeline. ContentTagger AI classifies content against IAB Content Taxonomy 3.0. SentimentVista AI adds an emotional intelligence layer on top, profiling audience sentiment at the program and break-position level. ContentIQ handles metadata and rights matching across the same content. Publishers can adopt one, two, or all three.
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