Uncertainty in global business is increasing in 2023 – a recession is coming; it’s not a question of if, but when & how bad. 98% of CEOs surveyed in Q4 2022 said they were preparing for a US recession in the next 12-18 months. The consensus outlook from 50 professional economic forecasters for real GDP growth in 2023 is 0.3%, which is the second-weakest outlook since 1993. When it does arrive, decision makers will likely have to manage existing disruptions simultaneously – post-pandemic supply chain issues, fallouts from the great talent rotation, geopolitical tensions, and the data-fueled Industry 4.0 evolution. This situation poses significant threats to organizations – but none so risky as “doing business as usual”. But it also opens possibilities!
Fulfilling the Promise of D&A – Certainty, in Uncertain Times
If you are a D&A leader, this is your moment. You can help your organization find opportunities to sense, respond, and reposition using insights to back actions rather than reacting using intuition-based short-term actions. Whether it is rapidly redesigning products & services to the new realities, closing talent supply-demand gaps, or resetting operational costs based on zero-based budgets – your organization needs the ability to make the right decision at the right time with the right stakeholders.
In this whitepaper, Subhash Kari, Chief Innovation Officer at Infocepts shares 5 initiatives that a D&A Leader must undertake in 2023 to bring impact in their firm.
