Enhancing Sales Productivity and Marketing Insights for a Global Pharma Leader

Life Sciences Business Analytics Snowflake

Infocepts partnered with a leading pharmaceutical company to enhance sales and marketing effectiveness across 30+ countries with a centralized Snowflake data platform, Power BI reporting, and custom applications. The solution improved field efficiency, enabled real-time performance tracking and a 20% sales increase within the first year.

The Challenge

Our client, a pharma giant faced challenges in measuring its sales and marketing effectiveness:

Sales representative productivity was difficult to measure and manage.
Inconsistent data across different regions with no centralised reporting.
Existing CRM platforms proved inadequate for tracking the marketing efforts of field teams.
Marketing initiatives lacked direct linkage to sales outcomes, limiting strategic insights.

The Solution

Infocepts implemented a centralized data platform, advanced reporting, and custom business applications to address the above challenges:

Built a Snowflake-based centralized data platform to consolidate all supplier shipment data into a standardized format. Leveraged dbt for data preparation and cohesive modeling, optimizing Customer Relationship Management Systems (CRMS) datasets for precise sales operations insights.
Introduced territory-level reporting using Power BI, providing granular visibility into sales and marketing activities, including units sold, calls made, and field days by individual teams.
Enhanced field team efficiency with custom Power Apps, enabling seamless data entry and real-time reporting. Developed country-level reporting for managers and finance teams to monitor operational performance effectively.
Integrated systems to track targets versus actuals, empowering data-driven decisions for incentive compensation and performance management.

The Outcome

Operational Efficiency: Automated dataset consolidation reduced manual effort by 80%, minimizing human error and freeing up resources for higher-value tasks.
Faster Decision-Making: Enabled access to critical business insights within 24 hours, reducing reporting lag by 75% and accelerating data-driven decisions.
Strategic Market Expansion: Increased account engagement by 30% through targeted strategies powered by actionable insights, leading to measurable market expansion.
Boosted Sales Performance: Improved sales productivity as data-driven decisions enhanced efficiency, leading to a 20% increase in revenue within the first year.

Ready to transform your sales and marketing strategy? Talk to us today.

About the Client

Our client is a pharmaceutical leader dedicated to addressing some of the world’s most pressing health challenges. The company’s extensive portfolio spans oncology, immunology, and rare diseases, driven by a commitment to scientific excellence and innovation. Through advanced research and a collaborative ecosystem, it delivers life-changing therapies to patients worldwide.

Enhancing Sales Productivity and Marketing Insights for a Global Pharma Leader

The Challenge

The Solution

The Outcome

Ready to transform your sales and marketing strategy? Talk to us today.

About the Client

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