Empowering Pharma Growth with Advanced Market Access Analytics

Life Sciences Snowflake Data Science & Machine Learning

Infocepts' predictive analytics solution improved pharma market access, reducing claim rejections, enhancing forecasting, and boosting sales—leading to better coverage, fewer stockouts, and stronger provider engagement.

The Challenge

Our client faced the below challenges that hindered its market growth and operational efficiency:

The Marketing team lacked consistent, data-driven insights, making it difficult to refine commercialization strategies—leading to poor market penetration and missed revenue opportunities.
High claim rejection and abandonment rates led to significant financial losses and strained trust between insurers and healthcare providers, jeopardizing long-term partnerships.
Fragmented data and inadequate analytics capabilities limited visibility into market trends, sales performance, and inventory forecasting, leading to inefficient stock management and missed demand signals.

The Solution

Infocepts addressed these challenges by implementing a data-driven, predictive analytics solution, offering a 360° view of market access that included the below components:

Claims & Payer Insights: Integrated diverse data sources into a centralized Snowflake platform, allowing for detailed analysis of claims, abandonment, and rejection rates. This helped the team identify the patterns and causes, further enabling targeted interventions to reduce claim issues and improve throughput.
Rep Engagement Insights: We integrated data from Veeva CRM to track representative interactions with healthcare providers. This provided valuable engagement insights, helping sales reps refine their approach based on data-driven feedback, ultimately boosting drug adoption.
Sales & Demand Forecasting: Enabled predictive analytics with Power BI and Snowflake to generate forecasted sales insights, enabling better demand tracking and inventory planning. These insights helped optimize decision-making and resource allocation.

The Outcome

The solution enabled our client to achieve tangible, measurable improvements in market access, sales efficiency, and engagement:

15% increase in insurance coverage through streamlining claim settlements.
Improved market penetration, driving faster adoption of new drugs.
20% improvement in demand forecasting accuracy.
Reduced stockouts by 30% and minimized overstock issues, ensuring efficient inventory management.
25% increase in meaningful HCP interactions through data-driven insights.
Strengthened key account relationships, accelerating drug adoption and boosting sales.

Drive better market access and sales with AI-powered insights—Talk to us to see what’s possible.

About the Client

Our client is a leading pharmaceutical company focused on developing novel therapies for serious and life-threatening diseases. With a robust pipeline and investments in gene editing and biotechnology, the company is committed to delivering personalized treatments that transform patient care and improve health outcomes worldwide.

Empowering Pharma Growth with Advanced Market Access Analytics

The Challenge

The Solution

The Outcome

Drive better market access and sales with AI-powered insights—Talk to us to see what’s possible.

About the Client

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