The Real Story Behind AI and Personalization at Starbucks

If you think data science is all numbers and no creativity, Megan Brown changes your perspective. In this episode of The Intelligent Leader, host Shashank Garg engages in a lively conversation with Megan, the Director of the Global Center for Advanced Analytics and Data Science at Starbucks. Beyond titles and data platforms, Megan comes across as a leader with a thoughtful and unconventional approach to challenges.

Picture this: Megan, a mother of three, balances her corporate life with a passion for modern dance. “You have to use all the parts of your brain,” she says, underscoring her holistic approach to leadership and solving Starbucks’ international data challenges. She blends practicality and vision, dismisses the hype of generative AI, and champions its incremental but impactful efficiencies—like categorizing product data at scale.

The conversation explores the complexities of leading analytics for a global company. Megan works across dozens of markets with varying data systems, cultural nuances, and time zones. “Everything’s a little wonky,” she laughs, highlighting the challenges of creating a unified data strategy for Starbucks’ international operations. Her key takeaway? Trust—in data, platforms, and people. “Not trusted in, not trusted out,” she says, emphasizing that effective data solutions start with trust.

When it comes to generative AI, Megan offers a grounded perspective. While many praise its potential, she focuses on leveraging AI for mundane tasks no one wants—“Dishes and laundry first,” she jokes. Megan is cautious about complex AI applications, stressing the need for careful implementation and human oversight: “We’re not there yet,” she says, but acknowledges AI’s potential to transform efficiency and scalability.

The conversation also dives into Starbucks’ hallmark—personalization. Megan reveals how her team implements advanced personalization models with select international markets. Starting small, they build trust and momentum with stakeholders, creating a roadmap for others to follow. It’s a lesson in combining big ideas with practical, incremental progress.

Megan also reflects on what keeps her optimistic amid rapid technological change. Modern dance, writing, and raising kids, she explains, help her stay grounded and imaginative. “It’s about keeping an open mind to what’s coming,” she says, encouraging leaders to envision a future where AI enhances work rather than replacing it.

Her advice to data leaders for AI adoption is simple yet profound: Start with the boring stuff. Train teams on low-risk, foundational projects to build confidence. Most importantly, cultivate a culture that embraces experimentation and failure—where real innovation happens.

Don’t miss this engaging episode of The Intelligent Leader! Megan Brown’s insights on balancing creativity, leadership, and technology offer a fresh perspective on the future of data science. Grab your favorite Starbucks brew, hit play, and get inspired!