Data Storytelling for Data Management: A 7-Part Blog Series by Scott Taylor

The 3Vs of Data Storytelling

This introductory segment covers the core principles, emphasizing the importance of framing data discussions around business value. Here, Scott Taylor shares his 3Vs of Data Storytelling: vocabulary (the words you use), voice (the way you talk), and vision (why it’s important).

The Untold Data Story

In this section, we define the two fundamental types of data storytelling: stories with data and stories about data. The focus is on the critical need to embed data management practices more deeply within business analytics to enhance strategic outcomes.

The Story of Foundational Data

Here, we uncover the pivotal role of foundational data in supporting technological solutions. This part underscores the essential nature of clean, well-structured data and illustrates the detrimental effects of poor data quality on business operations.

Why You Need a Data Story

Articulating the why behind your data initiatives is crucial for successful communication and alignment with business objectives. This section provides a framework for conveying the purpose of data efforts, thereby enhancing the effectiveness of data management strategies.

4Cs of Structured Data

Structured data is a cornerstone of successful data management. In this part, we introduce the 4Cs of structured data, demonstrating its superiority over unstructured data in supporting business goals and ensuring consistency across the organization.

Essential Tips for Telling Data Stories to Executives

Communicating complex data stories to executives requires a refined approach. This segment offers guidance on how to formalize and present data narratives, uncover company vision, and address underlying data challenges that may not be immediately apparent.

Gartner, The Godfather, Coppola, and Telling Stories

The series concludes with a unique perspective on storytelling, drawing inspiration from Francis Ford Coppola’s cinematic expertise. This final part provides enduring advice on crafting compelling narratives that resonate with stakeholders at all levels. This 7-part series is designed to equip you with the knowledge and tools necessary to master data storytelling in your organization. You’ll develop a holistic understanding of how to effectively communicate the value of data, ultimately leading to more informed decision-making and enhanced business outcomes.