Beyond Bitcoin: Strategy Software’s Unwavering Commitment to Enterprise AI+BI

In the rapidly evolving tech landscape, leaders frequently find it challenging to distinguish between short-lived trends and long-term valuable assets. Strategy(previously MicroStrategy) has been in the spotlight recently due to its Bitcoin investments. However, it’s crucial to look past the immediate buzz and appreciate the lasting value and strategic importance of Strategy’s core identity as a leading enterprise AI+BI platform.

Similarly, Strategy continues to be the bedrock of analytics for countless organizations worldwide. Its unified semantic layer guarantees reliable data access, while the aggregate-aware Strategy engine delivers scalable performance. With comprehensive reporting and rich visualization capabilities, along with integrated security features, it provides a robust foundation for any enterprise analytics requirements.
Strategy has been consistently innovating and modernizing its enterprise AI and BI capabilities. Below are some recent advancements designed to help data and analytics leaders across organizations maximize ROI on their D&A investments and meet diverse data-driven decision support need.

• Cloud Offerings – Strategy has significantly enhanced its cloud offerings, providing flexible deployment options across any cloud while adhering to zero trust security principles. It supports both vertical and horizontal scaling through its latest containerized deployment approach. With attractive and lower price points for most use cases, it is an excellent option, especially for organizations nearing the end-of-life support for the legacy analytics platforms like Cognos and SAP BO.
• Decision Support Capabilities – Strategy, an early adopter of AI, has integrated features like chatbots and AI agents, continuously enhancing usability and accuracy. Its robust semantic model supports confident deployment of AI-enabled analytics. The user experience and self-serve features have been significantly improved with dossiers for visualization, allowing direct data connection similar to Power BI. Additionally, the pricing for GenAI “Auto” features has been revisited and is now more competitive.
• Productivity Improvements– Strategy has introduced a range of enterprise productivity features for all levels, from developers to C-suite executives. Its HyperIntelligence integrates with systems like Salesforce to provide insights for sales reps, while Office 365 integrations, including AI chatbots in MS Teams, make data access easier for C-Suite & various teams. “Auto” features like Auto Model, Auto Answers, and Auto Dashboard simplify tasks for business analysts. Strategy’s Updated platform analytics also help operations leaders automate and streamline operations.

Strategy’s enduring presence and continuous evolution underscore its resilience and adaptability, which are vital for cultivating long-term enterprise partnerships. With its strategic AI investments and proven execution capabilities, we believe that it’s only a matter of time before Strategy ascends to the “Leaders” quadrant in Gartner’s Magic Quadrant.

With two decades of deep Strategy expertise since 2004 and the largest pool of Strategy-certified experts, Infocepts helps organizations maximize the full potential of their data through trusted, AI-powered insights at scale. Our end-to-end AI + BI expertise enables businesses to leverage Strategy’s advanced analytics, AI-driven intelligence, and cutting-edge innovations for real-time insights, seamless decision-making, and accelerated growth.

Considering a move to the cloud or embracing prescriptive AI? Talk to Infocepts to Reimagine Your Analytics and roll out your first AI+BI chatbot.