Entries by Shanthi Srinivasan

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Six Reasons Why CDPs Fail to Deliver on Hyper-Personalization Goals

During my recent session at Big Data London, I explored why Customer Data Platforms (CDPs) often fall short of delivering their promised value and offered strategies for overcoming these challenges. To watch the full session video, click here. With over 160 CDP solutions available (as per CDP Institute),organizations frequently deploy multiple platforms yet struggle to […]

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Global Capability Centers Lead the Way in AI Innovation: Highlights from 2024 GCC Summit

I had the opportunity to attend and interact with GCC leaders at the recent MachineCon GCC summit in Bengaluru this June, organized by Analytics India Magazine (AIM). The event brought together over 250 leaders from Global Capability Centers (GCCs), discussing the real-life applications, latest trends, future directions in AI and the role of GCCs in […]

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Harnessing Generative AI for Better Business Decisions: Insights from Industry Leaders

Last fall, our CEO, Shashank Garg, had the privilege of moderating a thought-provoking panel discussion at the CDAO Fall event in Boston. The topic of the discussion was “Exploring the Potential and Challenges of Gen AI,” and it featured distinguished leaders from various sectors, lending their expertise and insights to the conversation about how Gen […]

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Transform Your Business with a Modern Data Platform

Cloud technology has fundamentally transformed the data management landscape, shattering the limitations of traditional, on-premises systems. This shift has democratized access to powerful data processing capabilities, leveling the playing field for businesses of all sizes. A central figure in this revolution is the modern data platform, a combination of cloud-based infrastructure, tools, applications and modern […]

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AI Reading List: Eight Data and AI Books to Inspire You in Business & Life in 2024

In our fast-paced, information-heavy world, the deep learning that comes from reading books is especially valuable, particularly in complex areas like Data and Artificial Intelligence (AI). Francis Bacon once said, “Reading maketh a full man; conference a ready man; and writing an exact man.” At Infocepts, our ‘On the Same Page’ book club is dedicated […]

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Our Learnings from the 2023 Forrester Data Strategy & Insights Summit

Last week, I was immersed in excitement and fervor, standing among ardent New York Giants (NYG) supporters in Austin. Together, we watched the NFL season opener, a clash between the New York Giants and the local favorites, the Dallas Cowboys. The evening was a rollercoaster of emotions with thrilling action, thunderous cheers, passionate chants, and […]

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Succeed as a D&A Pro – here’s how!

Data and analytics has become the bedrock of business strategies helping companies understand their customers, build better products, save costs, provide higher-quality services and transform their businesses. With the explosion in user-generated data and businesses wanting to deliver the right products at the right time, the data analytics industry has exploded as a career path. […]

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Dont make these mistakes in your next analytics migration project

Data and analytics tool migration can help growing businesses deal with evolving requirements for data-driven insights. Modernizing your data and analytics platform can also reduce the security risks and costs, associated with using multiple analytics tools. However, migration is a complex process. Whether you are looking to consolidate redundant tools or upgrade from legacy systems, […]